All of the above is worthless until someone ACTs on it. Turning all of the above into an ACTION is critical. We often think that knowledge is power. However, in truth Knowledge with Action that delivers results IS power. Therefore taking ALL of the above and turning them into clear Action steps with measurable, trackable, predictable results is the ultimate outcome. In our workgroups, and coaching sessions you’ll have personal help in accountability, making the things happen (action), and in measuring, tracking, and delivering real results.
I have taught and consulted inside of major corporations for spectacular results for 20+ years on up to top executive ranks of international corporations. I’ve owned several businesses of my own, and since 2002 I've been working with small businesses and coaches sharing the concepts that have worked for me. Working with businesses to help them become more successful at business, at marketing, and sales.
The Leader’s Perspective has several principles that guide our business:
Business/marketing/sales Education – The Leader’s Perspective is primarily an educational business, teaching coaches and consultants the principles and practices of multiplying business results. To this end we have free services and information, an ebook “Secrets to Building a Super Star Coaching and Consulting Business,” a Web Site ToolKit, a Business Model Toolkit, and an online Virtual FastStart to a Super Star Coaching/Consulting Business. In other words, we have just about anything to help with your marketing and which will also fit your budget.
Business Building Results – Discovery of what activities in what amounts results in what measurable, predictable results. In other words, a system that delivers your exact dollars and cents every time you kick it off.
Marketing Results – Marketing is not black magic with vague unknown results. We’ll show you how to do it right, and deliver measurable results every time you do it. If you use the ideas on this site and in our products and services you will see real results. You can expect to see the following.
Marketing and sales will be less of a struggle. It's a matter of learning what actually works to attract clients and implementing it. No silver bullets here, but time-tested approaches that work well for Independent Professionals.
You'll attract clients more consistently. Good marketing leads to more business. When you know what to do, what to say both verbally and in writing, prospects will be attracted to your services.
You'll get more word-of-mouth business. Good marketing actually leads to more people talking about you and the services you offer. It's not unusual that people will refer you even if you haven't worked with them!
You'll make more money and feel more secure in your profession. The worst feeling in the world can be living hand-to-mouth, not really knowing where the next project is coming from. When you have a "marketing machine" that is working you'll never worry about that again.
You'll make a huge impact on people, the community, businesses. Didn't you go into business to do something you really enjoyed, to be independent and to make a difference? Well, you can't make that difference if you don't have many clients to work with. Master marketing and that will no longer be an issue.
But you need to do more than read. You need to take action!
New Approach to Marketing and Sales – One fear that most coaches have is that they will look like an “aggressive used car salesman” (used car salesmen please don’t make offense, this is what people frequently think for a good reason). Coaches and consultants, you will find ways to market and sell your wares without seeming, in the least, that you fit that picture above. As a matter of fact you will become “THE EXPERT” that everyone actually chases begging for you to help them. That’s certainly a different picture than most coaches and consultants have experienced when CHASING after prospects before.
The old marketing paradigm was about manipulation and deception. This certainly doesn't work in marketing professional services. We will show you how to help and educate everyone you touch, and have them walking away with a feeling that they are excited about what they just got and wanting more. This is education, or information marketing, giving to everyone you touch. The chart below shows the difference between these two models.
| Old Approach |
New Approach |
| Focus on me, on the products |
Focus on the prospect and what he wants and needs |
|
One size fits all--product focus, what I've got to sell |
Customized solutions--customer focus--what the customer wants |
|
Sell the product |
Make the customer happy |
|
Tell about MY product, Tell about ME |
Explore with customer to find what he wants and needs, asking questions |
|
No concept what value we provide, nor the value it would give customer. |
Find measurable value for this customer |
Based on Experience - The information included in this site and our various products and services is all based on direct experience of what works to consistently attract clients. There is nothing theoretical or hypothetical about the ideas we expound.
Business Models - We use various visual models to explain how your business, your marketing, and your sales works. These include the Business Model, the Internet Marketing Model, and others. Making them visible with your key measurable deliverables makes it EASY to run a business and to track the RIGHT things instead of the 50-60 things that typically are managed that aren’t even on the RIGHT thing list.
Build Your Super Star Coaching Business eZine – Sign up for our weekly, well almost weekly, ezine where we share ongoing aha moments on building a coaching business, and on taking that business to levels that you have not seen before. Frequently during our sessions with other coaches those coaches have tried something new that took results to either an even higher level, or provided a totally new approach, we will share those with you. Sign up: you'll get a free copy of our Business Model Worksheet that is the key to our “Double Your Business in Weeks” results we have with our small business and executive clients.
The Leader’s Perspective is a real coaching business. – What I mean by that is that while I am working with you to become a super star coach and consultant, I am out there coaching and consulting with businesses. There is nothing theoretical about this. I am doing it, and I am also working with many other coaches who are doing it.
A Face to Face, AND Virtual Business – The Leader’s Perspective works both as a face-to-face coach with small businesses and larger executive clients, AND also works with clients via the internet. During our sessions with you we will be talking about how you can develop a website that can deliver super results, and we’ll be talking about how you can deliver super results locally, and internationally through face-to-face coaching and consulting.
Top Search Engine Positions -- As a matter of fact, when it comes to internet marketing I can share with you the positions on search engines I have and my clients have, the 35 position 1 (top of page 1), and over 90 page 1 positions. And will share with you how to get your own top positions as we move through the program.
Next you might want to know a little about me, Alan Boyer and where I'm coming from. Is this a lot of hype or the real deal? Click here to find out.
