We've been a business development and marketing consulting firm for some time. And when we develop a business plan we typically ask a company how many new leads or customers do they get from their current website. The answer 99% of the time has been zero, or at least VERY low.

We believe that website or internet marketing is a whole lot like building the rest of your business, you can develop a plan that will deliver exactly the number of customers you want. Ask us, we'll gladly show you. As a matter of fact we have partnered with several web developers to take their business to the next level.

Whenever you hire an SEO firm, marketing firm, or sales organization to help you out, always ask:

• What are the typical measurable results?

If they won't tell you, run.

If they use the typical answer,

• "Everyone is different, so we can't give you those numbers," ask them for an average or something. Someone that can't give you typical results either doesn't know them, was never focused on that as a delivery to you, or doesn't want to tell you.
• So, ask. Those that can give them to you are more likely to be focused on delivering those results to you aren't they? In fact, because we do measure your results, we frequently find ways to get better at doing what we're doing. Do you think that someone who isn't measuring is getting better at delivering your results?