Most of us are out there WRITING new
stuff like mad. It's likely that you
are leaving the biggest opportunity to
grow your business through article
marketing laying right on the table.
Use your authors tools to review your
existing results. You will find that
some articles have been read WAY more
than others. And you will also discover
that some have WAY more clicks than
others.
Did you ever ask yourself why those
articles stand out above the others?
There are a lot of things to learn
from this.we can get more from those
that are already outperforming by
tweaking them slightly, and then we can
learn from what is outperforming to
apply to new articles.
I'll guarantee that you'll be able to
increase the results in both cases by
5-10 times.
Get more from those already
outperforming
Take the articles that are already
outperforming and capture even more from
them than we are likely to ever get from
writing new articles
The ones that have more reads than
the others -- There are two reasons that
these are outperforming. One is that the
title is grabbing more people, pulling
more people in -- learn from that to
apply to your new articles. And the 2nd
reason is that it is very likely that
this has caught the attention of a
search engine.
Actually, there are two levels of
"'catching the attention of the search
engine." The first is whether you've
actually gotten search engine position
outside of the ezine. That will bring
the most traffic. And the other is that
it is actually far easier to get the
notice of Google within the ezine search
so that you are the top article listing
for a specific search word when people
are searching for that keyword inside of
the ezine.
Discover what search words are
working and how those are working for
this article. It's likely the keyword is
in the title, and is being used somewhat
liberally throughout the body. Also pay
attention to THAT specific keyword, as
it's likely that it's also searched more
than other keywords, which is why this
article stands out.
Now, use that same keyword more often
in future articles.
How can we use what we've learned to
improve THIS article?
How can we take this article
and get 5-10 times more from it?
- Articles that are read
THE MOST
If this article is already read the
most, then our greatest opportunity
is to spend some time to get more
clicks from this article. After all,
if this is read 10 times more than
other articles, but it's only geting
1-5t% clicks, then by raising the
clicks up to 10% to 30% will
increase the results you get from
this article by 10 times or so.
Let's say that the article was
read 1000 times, and had only 1% of
those clicking.
1000X1%=10 clicks, and eventually
sign-ups
compared ot an article that's
read 100 times with a 1% click
100x1%=1 click
Now, let's crank that up to 10%
reads
1000x10%=100 clicks, or sign-ups
For a little work, less than we'd
spend writing a new article, we got
90 more clicks or sign-ups than
before. If a regular article only
got read 100 times and got 1% click
through, that would be only 1 click.
So, for about the same time we'd
spend writing a new article we got
90 times more clicks or sign-ups.
So, how do we do that?
The measurement of a successful
article is how many people finish
reading it, and then do what you
asked them to do at the ned.
So, study the articles that are
getting the most click throughs, are
you building more interest? Are you
building more compelling reasons to
do what you want them to do? And,
finally is your call to action at
the end more compelling, or stronger
in some way?
- Articles that have the
most clicks
Let's be sure that we are looking at
this the right way. This isn't
necessarily going to your authors
tools and looking to see which ones
have the most clicks. The MOST
clicks are influenced by not only
the click thru rate (the percentage
of those that start reading who
click at the end), but these are
influenced also by the higher views.
So, what we are after here are
the articles that have the highest
click thru rates, the percentage of
those that started reading (the
views) that actually clicked on the
article.
If we find those articles that
have the highest success of
converting readers into na action,
we can learn why that article was
more successful and use it in future
articles.
For this article, that already
has a very high click thru rate, all
we have to do is increase the number
of views and we'll have an even
greater winner than we'd have if we
wrote a totally new article, and in
about the time it will take to write
a new article.
So, how do we do that?
First, go to Google Keyword tool.
Type in the keywords that you'd use
to find an article like this. Study
the list of keywords and the number
of searches for each keyword you
get.
Google will give you a list of
keywords that are similar to the one
you typed in, and the number of
people searching for each of those
keywords.
It is likely that you will see
that a certain version of your
keyword actually gets a LOT more
searches than the one you used. Or,
as you review this list it just
might seed your brain with another
version of "how to search for this"
that you should try. Type it into
Google Keyword tool.
Once you find the ones that are
searched for the most, rewrite your
article around that word.
Make sure that you place the
keyword in the title, in the
summary, in the body text at about
2% to 3% of all words, and in the
keyword list. You have a search
engine optimized article that's
likely to be found by LOTS more
people.
And because this one already gets
a higher click thru rate you will
end up with at least 10 times more
people clicking than you did before.
In other words you'll get more from
rewriting existing already high
performing articles than you will from
writing new ones.
Watch your author's tools to see if
what youve done actually starts
improving the overall results within a
week or two. It should, but if it
doesn't you've not got it right yet.
Tweak it again. You'll learn what makes
this work, and you'll get GOOD at
multiplying the results from your
article writing far more than you'd get
from just continuing to write more new
articles.
I'm not encouraging you to stop
writing new articles. You have to have
articles to rewrite. But, by spending a
little time every week or so reviewing
what's been working at the highest rate
you will learn how to write new articles
that produce more, and you'll find
articles that you can rewrite that will
produce at least 10 times more than
writing a new article.
Over time, you'll discover that your
existing articles will steadily be
producing more and more and your overall
clicks and sign-ups will skyrocket.
